Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most commonly viewed reviews are Google reviews though there are other types of reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Making good use of reviews on a company’s website is, therefore, essential. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. The control of reviews are limited when using some sites. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
With today’s fast paced generation, only what is outstanding will keep them looking. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Good reviews from big brands can increase the credibility of a company to potential customers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google offers a plug in called Google places reviews. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Reviews from facebook can also be used on a company’s website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.